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Sunday, December 09, 2007

Logos and their Meanings...

Company Logos and their Meanings


Ever wondered what company logos mean and whats
the significance behind them? Wonder no more!



Amazon

You might think the arrow does nothing here. But it
says that amazon.com has everything from a to z and
it also represents the smile brought to
the customer's face. Wow, that is quite deep.




Eighty20

Eighty-20 is a small consulting company which does
sophisticated financial modeling, as well as some solid
database work. All their work is highly quantitative and
relies on some serious computational power, and the logo is meant to convey it.


People first guess that 20% of the squares are
darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1's and
the light squares as 0's.
Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.

Kinda like the surreal gr een screen of The Matrix, they
want us to read stuff in binary



FedEx

Am not sure how many of you have noticed a hidden
symbol in the Federal Express logo.
Yeah, I am talking about the 'arrow' that you can see
between the E and the x in this logo. The arrow was
introduced to underscore speed and precision, which are
part of the positioning of the company.




IBM



Paul Rand (who designed the iconic IBM log o in 1972)
designed this 'eye bee M' logo in 1981.
I like that they are quite relaxed about the logo,
unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions






SUN



The SUN Microsystems logo is a wonderful example of
symmetry and order. It was a brilliant observation that
the letters u and n while arranged adjacent to each
other look a lot like the letter S in a
perpendicular direction.
Spectacular.



Families Marriage

The above are two magazines from the Readers Digest
stable. Again, the attempt to communicate what it is
about quite figuratively through the logo catches my
attention.





Cluenatic


This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues.
The logo has the letters C, L, U and E arranged as a maze. and from a distance,
the logo looks like a key



Eight


This logo is too good. For the name Eight, they have
used a font in which each letter is a minor adaptation
of the number 8.


courtesy :-

hasta la vista
vaibhav

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